Zero Fatality Corridor

The objective of the ZFC initiative is to make the Mumbai-Pune Expressway (MPEW) a model highway for road safety by reducing the number of road crash fatalities on the MPEW from an annual average of 135 to 0 by the year 2021.

The Zero Fatality Corridor is an initiative of SaveLife Foundation, in partnership with the Maharashtra State Government and Mahindra & Mahindra. We have been providing web development support to SaveLife for a few years now, and earlier this year, they approached us with a comprehensive requirement for this initiative. We worked with them closely to come up with an easy-to-navigate information architecture and a web design based on their branding. A custom wordpress theme was developed with a page builder integrated within to give flexibility of layouts. For the first version of the website, we also did all the layouts for them, along with some graphics for content. The end result is a simple web experience that gives a user a complete overview of the initiative and what's going on in it.